Resume | Dave King, Principal Product Manager

Summary

Digital product leader with 15 years in ecommerce, including 10+ in digital product management at Uniti (Kinetic), REI, and T-Mobile.com. Currently leads digital product for B2C and B2B web experiences, owning both commercial growth and platform architecture, and leads a 3-person product team. Uses experimentation, customer research, and analytics to improve discovery, conversion, and engagement, and presents strategy and business cases to VP-level stakeholders.

Career highlights

~115% year-over-year conversion lift across all traffic and +368% among serviceable fiber customers (Uniti / Kinetic)
+87% organic traffic, and domain authority grew from 23 to 52 following the domain migration (Uniti / Kinetic)
Key digital driver behind the best web acquisitions month in company history, August 2026 (Uniti / Kinetic)
$7.7M incremental annual revenue from personalization and user-generated content (REI.com)
$4M annual cost savings from a microsite architecture migration (REI.com)

Core skills

Product: Product Strategy & Roadmaps, Feature Prioritization, Business Cases, Product Discovery, Customer Journey Optimization, Team Leadership & Mentorship, Cross-Functional Leadership, AI Use Case Definition, Agile
Growth, analytics & insight: A/B Testing & Experimentation, Conversion Optimization, Personalization, KPI Definition & Executive Reporting, SEO & Domain Migration, User Research
Ecommerce & content: B2C & B2B Digital Experience, Digital Merchandising, CMS & Content Operations, Design Systems
Tools: Contentful, Google Analytics, Tableau, FullStory, Azure DevOps, JIRA, Confluence, Figma, MS Office Suite, Claude

Professional experience

Uniti, Kinetic Brand

2023 to present

Principal Product Manager, Digital Experience, Growth & Experimentation

Scope & leadership: Own the digital experience and platform architecture for both the commercial and business segments down to the component level. Lead and mentor a 3-person product team spanning SEO, Content Management, and Product Management.
Growth results: Delivered year-over-year gains among serviceable fiber customers of +57% address-check-to-qualified-lead rate, +368% conversion rate, and +46% Check Availability engagement by streamlining the address-check funnel, improving SEO traffic quality, and removing digital funnel friction. Conversion across all traffic and technology types rose ~115% (0.27% to 0.58%).
Key digital driver behind a record-setting web acquisitions month, the best in company history (August 2026).
Experimentation: Own A/B testing and optimization of customer-facing experiences, running 2–6 tests per month, often concurrently. Integrated a new A/B testing framework with no-code rollout to accelerate marketing deployment cycles.
CMS & content platform: Expanded the Contentful architecture to unify three sites across two domains and two CMSs, retiring legacy WordPress, cutting maintenance overhead, and consolidating brand components across B2C and B2B. Serve as enterprise SME for Contentful component architecture.
Domain migration & SEO: Led the domain migration from windstream.com to gokinetic.com and rebuilt organic search processes, lifting domain authority score from 23 to 52 and growing organic traffic 87% since the migration.
Strategy & insight: Set product strategy, roadmap, and priorities using GA4, Tableau, FullStory, and Voice of Customer feedback. Build business cases and executive presentations for VP-level stakeholders and report KPIs to executive leadership weekly.
Delivery & partnerships: Lead delivery across U.S. teams and offshore Engineering partners in India. Lead digital product partner to Brand, Marketing, and Go-to-Market teams for launches and content updates.
AI assistant: Partnered with IT to define use cases and requirements for a live Microsoft Teams AI assistant that acts as a chief of staff for the Digital Product and development team (~15 users), supporting metrics, analysis, and user stories. Delivers significant time savings in reporting, requirements documentation, and code quality.
Web design system: Launched a web design system with UX Design, now in production across consumer and business sites: ~80 components and 8–10 page templates, with design tokens and guidelines that speed production and enforce brand consistency. Building an AI proof of concept to evolve its visual and functional aspects.
Product practice: Built the Product Management practice from the ground up across Marketing, UX, Engineering, IT, and Analytics.

REI Co-op

2017 to 2023

Senior Product Manager, Digital, Landing Experiences 2020 to 2023

Generated $7.7M in incremental annual revenue by implementing personalization and user-generated content to surface related products at key moments in the customer journey.
Improved bounce rate by 24% YoY and content engagement by 11% YoY using a test-and-learn approach across REI.com.
Led the enterprise-wide CMS platform migration with Content Management and Content Operations, including content model definition and authoring documentation.
Owned the roadmap for REI.com landing experiences with Engineering, Analytics, UX, Content, Marketing, and Digital Merchandising, and enabled go-to-market for major campaigns including Opt Outside, Outside in 5, and the Anniversary Sale.
Two-time Anderson Award nominee (peer-nominated recognition), 2019 and 2020 award years.

Product Manager, Digital, Detail Page 2019 to 2020

Guided migration to a microsite architecture and built the technical roadmap for future implementation, resulting in $4M in annual cost savings.
Introduced UGC, personalization, and comparison shopping through A/B testing to improve product discovery and customer decisions, contributing to a 3% YoY lift in gross revenue.
Led redesign of the customer-facing product detail page, shaping content layout and organization and partnering with Digital Merchandising on imagery and product details.

Project Manager, IT 2017 to 2018

Led agile delivery for three concurrent ecommerce platform initiatives, managing backlog, budgets, requirements, and rollout.
Implemented an internal web tool for product information management and information architecture.

Unify Consulting

2015 to 2017

Formerly Matisia Consultants

Product Owner, T-Mobile.com, Customer Acquisition Flow

Served as Product Owner for a new customer acquisition flow on T-Mobile's next-generation ecommerce platform, across web and mobile applications.
Managed a team of 20 developers using Agile, Kanban, and Scrum, partnering with Engineering and Analytics on delivery, experimentation, and optimization.

Amazon.com

2011 to 2015

Strategic Account Manager, Amazon Clicks 2014 to 2015

Owned go-to-market strategy, adoption, and support for existing and new self-service advertising programs, managing key stakeholders and marketing efforts across the advertiser base.

Vendor Manager, Sports Retail 2012 to 2014

Delivered 140% YoY growth in fitness wearables ($80M revenue) while managing a $120M+ portfolio across 50 vendors.
Drove product development, pricing and promotions, and marketing and merchandising, with ~90% of the role focused on the customer-facing ecommerce experience.

Associate Vendor Manager, Sports Retail 2011 to 2012

Delivered ~80% average YoY growth over two years, increasing a top-three vendor's revenue from $7M to $23M+ through product development, pricing and promotions, and marketing and merchandising.

Education

Western Washington University, Bellingham, WA
Master of Business Administration (MBA)
Bachelor of Arts, Business Administration (Marketing Concentration)